After Bai launched their successful line of healthy fruit flavored beverages they wanted to go toe-to-toe with the sugary soda industry. But how do you convince people that they can have all that great flavor without all the sugary baggage that comes from soda? Especially when the soda giants have been selling the same formula for a century. In a world where we’ve gone from VHS to Blu-ray, and encyclopedias to Google, you remind everyone it’s time to bring soda into the 21st century.
Out Of Home Signage
Inspired by tradition. Kind of.
All of the headline copy is meant to invoke the transformation that classic soda flavors have undergone to bring them into a health conscious 21st century.