Bai Black

Bai Black In Salt Lake City

 

To start 2017 Bai decided to test launch it's new line of soda flavors in Salt Lake City Utah. The following is a collection of Out of Home and Digital Assets that were created around the core brand messaging that Bai Black are: Classic Soda Flavors. EvolvedBai Black uses traditional soda flavors like cola and sassafras flavored root beer, but only have 5 calories, 0 sugar, and no artificial ingredients. 

Campaign Metrics:

62% of Salt Lake City Harmons (local grocery) and 23% of Salt Lake City Targets are selling 100+ units per week. Bai wanted to earn sales of 100+ units per store in 20% of a chain’s locations. Bai Black achieved this metric in just 3 weeks.

 

Out of home signage

Screen Shot 2017-01-06 at 9.58.37 AM.png

Inspired by tradition. Kind of.

All of the headline copy is meant to invoke the transformation that classic soda flavors have undergone to bring them into a health conscious 21st century. 

slc_digitalbulletin_baiblack_kola_ginger_cream_v2_finalsize14'x48'[1].jpg

Digital Assests 

Screen Shot 2017-01-06 at 9.55.33 AM.png