Bai's Super Bowl Spot

Bai Super Bowl Spot

In the beginning 2017 Bai suddenly found themselves with the opportunity to create a commercial for the Super Bowl. Still a relatively unknown upstart, we were tasked with taking Bai’s quirky tone and using it to increase brand awareness in a spot with stopping power.

Oh, and go from request to finished spot in just over three weeks.  

Behind The Scenes

Breaking Up With Sugar

After the Super Bowl spot became a hit we were asked to capitalize on its success  by creating a fully integrated campaign leveraging the commercial. Having just used the world’s best break up song to increase the brand’s recognition, we decided to use Justin Timberlake to help our drinkers break up with sugary beverages.