Pokemon Signpost Project

As a nineties kid I could not be more excited about the glorified resurgence of nerddum that has taken place with the launch of Pokémon Go. I can clearly remember 1998 when my six-year-old career ambitions suddenly shifted from astronaut, to Pokémon master. Of course now I’m a copywriter, so neither one of those really panned out, but if some eccentric billionaire decides to bring Pokémon to life in a Jurassic Park themed endeavor, I’ll be the first one on the island. In the meantime, I’m content to relive my childhood catching digital monsters and bring some enjoyment to players with my copywriting skills.

When I saw the impact that the app was having I had the thought that all creatives have, “How can I make this more interesting for everyone?” I wanted to create something physical that would cause players to take a momentary respite from their digital dealings and would allow them to further feel the blend of their favorite game come to life. And thus the Pokémon sign post project was born. Now I’m creating street signs and hanging them all over the city of Boston for the enjoyment of both players and passersby.

This creative execution isn’t meant to promote the Pokémon Go app or any other product (but if you’d like one made for your business I’d be much obliged). In fact, the word-of-mouth sensation is doing just fine with zero advertising, generating approximately $35 million in revenue within its first two weeks, and bringing in approximately $1.6 million each day from iPhone users alone. It’s purely meant to make the app more enjoyable, and serve as a subtle reminder that Pokémon is slowly taking over the world. 

Drunk Pokemon.jpg

sign 1

Each head has its own working brain and distinct personality, representing and expressing sorrow, anger and joy respectively, making it the most enjoyable bird to have a drink with. A few too many shots of whiskey and Dodrio will start crying about its latest heartbreak, try and start a bar brawl, and perform karaoke to his favorite beastie boys jam, all at the same time.

"Watch out if Dodrio's three heads are looking in three separate directions. It's a sure sign that it is on its guard. Don't go near this Pokémon if it's being wary—it may decide to peck you."

This sign can be found on Boylston Street between Gloucester and Hereford Street.


Trump Pokemon.jpg

Sign 2

I’m pretty sure all the political turmoil in America is the result of mischievous Pokémon. I’ve spent many a sleepless night thinking about how our political landscape has gotten to this point, and have come to the conclusion that it has to be that Hypno have been running amok.

"Hypno holds a pendulum in its hand. The arcing movement and glitter of the pendulum lull the foe into a deep state of hypnosis. While this Pokémon searches for prey, it polishes the pendulum."

This sign can be found by Frog Pond in The Boston Common.

Fire Pokemon.jpg


Sign 3

Of course Pokémon aren’t real, but I think we all know that if they were we’d put them right to work. If these creatures were to join the world we would use them for every task, from the menial to the heroic, like a modern day recreation of the Flintstones.

"Squirtle's shell is not merely used for protection. The shell's rounded shape and the grooves on its surface help minimize resistance in water, enabling this Pokémon to swim at high speeds."

This sign can be found outside the Fire Station on Dalton Street.


Sign 4

It will forever escape me how a little cluster of eggs can have psychic powers, but then again Pokémon has always required the suspension of disbelief. But I’d imagine in a world full of eggs with psychic abilities a few of the rotten ones would try and take over human minds, and what better place to pray on unsuspecting victims than a supermarket.

"This Pokémon consists of six eggs that form a closely knit cluster. The six eggs attract each other and spin around. When cracks increasingly appear on the eggs, Exeggcute is close to evolution."

This sign can be found in front of the Whole Foods on Edgerly Road.

Media Coverage

So far this story has been picked up by local social media phenomenons, Only In Boston and Boston Tweet, as well as WCVB, NECN, The Boston Globe, Boston.com and The Boston Herald. It was also tweeted about by the Pokemon Go handle @CatchEmAll.