Pokemon Signpost Project
As a nineties kid I could not have be more excited about the glorified resurgence of nerddum that took place with the launch of Pokémon Go. I can clearly remember 1998 when my six-year-old career ambitions suddenly shifted from astronaut, to Pokémon master. Of course now I’m a copywriter, so neither one of those really panned out.
When I saw the impact that the app was having I wanted to create something physical that would cause players to take a momentary respite from their digital dealings, and allow them to feel that their favorite game had really come to life. Thus the Pokémon sign post project was born.
Sign One: Dodrio
This sign was placed outside a row of Boston bars because each head has its own working brain and distinct personality, representing and expressing sorrow, anger and joy respectively, making it the most enjoyable bird to have a drink with. A few too many shots of whiskey and Dodrio will start crying about its latest heartbreak, try and start a bar brawl, and perform karaoke to his favorite beastie boys jam, all at the same time.
"Watch out if Dodrio's three heads are looking in three separate directions. It's a sure sign that it is on its guard. Don't go near this Pokémon if it's being wary—it may decide to peck you."
Sign Two: Hypno
Perhapse the most contervisal of the signs, it played on the political turmoil in America, which is probably the result of mischievous Pokémon.
"Hypno holds a pendulum in its hand. The arcing movement and glitter of the pendulum lull the foe into a deep state of hypnosis. While this Pokémon searches for prey, it polishes the pendulum."
Sign Three: Squirtle
Of course Pokémon aren’t real, but I think we all know that if they were we’d put them right to work. If these creatures were to join the world we would use them for every task, from the menial to the heroic, like a modern day Flintstones.
"Squirtle's shell is not merely used for protection. The shell's rounded shape and the grooves on its surface help minimize resistance in water, enabling this Pokémon to swim at high speeds."
Sign Four: Exeggute
It will forever escape me how a little cluster of eggs can have psychic powers, but then again Pokémon has always required the suspension of disbelief. But I’d imagine in a world full of eggs with psychic abilities a few of the rotten ones would try and take over human minds, and what better place to pray on unsuspecting victims than a supermarket.
"This Pokémon consists of six eggs that form a closely knit cluster. The six eggs attract each other and spin around. When cracks increasingly appear on the eggs, Exeggcute is close to evolution."
This work was picked up by local social media phenomenons, Only In Boston, and Boston Tweet, as well as news sources including: WCVB, NECN, The Boston Globe, Boston.com and The Boston Herald.